There’s a moment in every production when the pieces finally start to come together. The actors are off book. Blocking is settling. The world of the show is beginning to feel real.
And then—sometimes too late—someone says:
“Okay… now let’s add the projections.”
This post is about why that moment matters more than most directors realize—and how planning digital backdrops earlier can save time, reduce stress, and actually improve storytelling.
The insights below come straight from a candid conversation between theatre director Blake Minor and projection designer Mitch Stark, reflecting on a real production experience and the lessons learned the hard way.
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During a community theatre production of Elf the Musical, projections were introduced after blocking had already been established.
At first, everything seemed fine.
But once the digital backdrops went up, something unexpected happened:
the projections began driving blocking decisions.
Directional signage inside the projected image (“North Pole this way”), scenic elements placed off-center, and embedded visual storytelling cues suddenly conflicted with where actors had already been staged.
No one had done anything “wrong.”
But the projections weren’t neutral backdrops anymore — they were active storytelling elements.
And that changed everything.
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Many directors—especially those newer to projections—are used to scenery behaving in predictable ways:
Digital projections can be very different.
They often include:
When those elements arrive late in the process, they can force:
None of this is about technology failure.
It’s about timing and intention.
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One of the most important ideas that emerges from the conversation is this:
Digital projections are not just technical elements — they are storytelling tools.
When projections are introduced early, directors can:
When they’re introduced late, projections feel like something to “work around.”
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One of the most practical tips shared in the conversation is also one of the simplest:
Get something on the screen as early as possible.
It doesn’t have to be final.
It doesn’t even have to be the image you’ll use in the show.
Just seeing any projected image allows directors to:
It’s the same reason costume designers do line-ups and scenic designers build models. You can research forever — but you don’t truly understand until you see.
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Projections introduced during tech week tend to feel like emergencies:
At that point, directors are already juggling:
Adding fundamental scenic decisions that late makes projections feel like a problem — when they could have been an asset.
The truth is simple:
Any element introduced too late becomes stressful.
Projections are no different.
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One common fear is that planning projections early removes flexibility.
In reality, the opposite is true.
Early planning allows directors to:
It gives you options instead of forcing decisions under pressure.
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For theatre teachers and school programs, time is already limited. Re-blocking costs:
Planning projections early helps:
It turns projections from a “tech thing” into a teaching tool.
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The video at the top of this post dives deeper into:
If you’re a director, teacher, designer, or student learning how modern theatre works, it’s well worth the watch.
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If this conversation sparked ideas, curiosity, or relief — you’re not alone.
At Theatre Avenue, our digital backdrops are designed specifically to:
👉 Explore our digital projection collections
https://theatreave.com/
And if you’re ever unsure where to start — start early. Even a little.
(Or you can always reach out to us for a little help:)
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